SOCIAL MEDIA & CONTENT
Turning Brand Strategy Into Culturally Relevant Content
Translation is not the same as cultural relevance. We build and run content systems that work in the target market — Rednote and creators for brands entering China; global social, TikTok and creator content for Chinese brands going overseas.
The content challenge
Translation Is Not the Same as Cultural Relevance
Every content system starts with four decisions: who the audience is, what each platform is for, which three or four pillars build the brand, and how the brand sounds when it speaks. We set these before producing anything.
Entering China
Rednote account and content management, China-facing content localisation, and creator activation on Rednote, Douyin and WeChat Video Accounts.
Going Global
Global social launch on Instagram, TikTok, Facebook and LinkedIn; TikTok content; creator and UGC; English content localisation.
Management & Activation
Planning, production coordination, publishing, community and optimisation. Engagements range from focused market-entry content projects to ongoing social media management, with scope and reporting agreed around your objectives.
CONTENT STRATEGY
Four Decisions Before Any Content Is Made
Audience
Platform Roles
Content Pillars
Messaging & Tone of Voice
Who we are making content for, what they already believe, and what they respond to in-market.
What each platform is for — Rednote, Douyin, Instagram, TikTok, LinkedIn — rather than being everywhere at once.
The three or four recurring themes that build the brand over time — not a feed of unrelated posts.
How the brand sounds when it speaks — consistent, native and recognisable in the target language.
How We Work
From Strategy to Live Content
A simple loop that keeps content connected to strategy — and improves with every cycle.
1
Plan
Audience, platform roles, content pillars and tone of voice agreed before production starts.
2
Produce
Content creation and production coordination — in-house, with creators, or with your existing partners.
3
Publish
Scheduling, publishing and community management across the platforms that matter for your market.
4
Learn
Monthly reporting on what worked, what didn't, and what changes in the next cycle.
START A CONVERSATION
Ready to Build Content That Works In-market?
Tell us which market you are entering, where your content stands today and what you want it to do. We will suggest the most useful first step.