Entering China
Enter China With Relevance — Not Just Translation.
Cross-cultural Strategy, Content and Activation for International Brands.
We help international brands understand the market, decide what should remain globally consistent and what must adapt locally, then turn those decisions into relevant content, platforms and real-world activation.
THE CHALLENGE
China is not simply another market.
Entering China requires more than translating existing campaigns. Brands need to understand what should remain globally consistent, what must adapt locally, and how Chinese consumers discover, evaluate and trust new brands.
01 MARKET READINESS
02 POSITIONING & MESSAGING
03 CHINA GTM ROADMAP
Understand the opportunity, audience, competitive context and practical barriers before committing resources.
Translate the brand’s value—not simply its words—into positioning and messages that remain distinctive and culturally relevant.
Define the right priorities, channels and activation sequence for entering, testing and learning in the market.
FEATURED SERVICE
China Market Readiness Assessment
Before You Invest in China, Find Out Whether the Opportunity Is Real.
A focused assessment for international brands considering China—or already testing the market—to clarify where the opportunity lies, how the brand is likely to translate, and what should be validated before committing significant budget.
01
MARKET READINESS
02
TARGET AUDIENCE
03
COMPETITIVE POSITION
Is your brand ready for China?
Assess the strength of the opportunity, commercial assumptions and the evidence still required before investing further.
Who is your most relevant Chinese consumer?
Identify the priority consumer segments, their needs and the cultural context shaping their decisions.
Where could your brand have space to compete?
Examine the competitive landscape, category conventions and potential market whitespace.
04
BRAND & CULTURAL FIT
05
CHANNEL PRIORITIES
06
RECOMMENDED MARKET ENTRY PATH
What should remain consistent—and what needs to adapt?
Evaluate how the proposition, positioning and messaging are likely to translate in China.
Which channels and touchpoints should you test first?
Prioritise the platforms, content and market touchpoints most relevant to the audience and learning objectives.
What should your brand do next?
Receive a practical recommendation covering immediate priorities, a validation plan and decision criteria for the next stage.
ACTIVATION OPTIONS
How We Activate.
Activation options that can be planned, bought and measured — with the strategy layer built around them, not the other way round.
01 — China Cinema Advertising
High-impact national, regional or priority-city campaigns across a premium cinema network, supported by creative adaptation and campaign reporting.
02 — Rednote Strategy & Content
Account strategy, content pillars, production, publishing, community management and reporting for Xiaohongshu.
03 — China-facing Content Localisation
Adapting global assets and messaging for Chinese audiences — not just translating them.
04 — China Creator Activation
Creator selection, briefing and campaign coordination across Rednote, Douyin and WeChat Channels.
