WHY CINEMA ADVERTISING
Put Your Brand at the Centre of the Cinema Experience
China cinema advertising places your brand on the big screen before a film begins—combining a focused viewing environment, immersive creative impact and a shared audience experience.
01 FOCUSED VIEWING
Present your message in a dedicated viewing environment, with fewer competing on-screen distractions than many digital media formats.
02 BIG-SCREEN IMPACT
Combine scale, sound and visual storytelling to give your brand creative greater presence.
03 SHARED EXPERIENCE
Connect with audiences in a social entertainment setting shaped by attention, emotion and shared viewing.
NETWORK & COVERAGE
From Priority Cities to Nationwide Campaigns
Access cinema advertising opportunities across China, with campaign plans tailored to your target markets, audience priorities, timing and budget. Above Communication is the exclusive overseas agency for the network — international brands work directly with us for planning, buying and delivery.
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Illustrative network coverage. Cinema availability varies by location and campaign period.
MARKET-LED
PLANNING
FLEXIBLE
COVERAGE
PREMIUM
CINEMA LOCATIONS
TAILORED RECOMMENDATIONS
Select cities and regions based on your target audience and campaign priorities.
Plan a focused city campaign, a multi-city rollout or broader nationwide visibility.
Explore cinema placements in key commercial and lifestyle destinations, subject to availability.
Receive a recommended mix of markets, cinema locations and campaign periods based on your brief.
AUDIENCE PLANNING
Reach the Audiences Most Relevant to Your Campaign
Cinema audiences vary by city, location, film, screening period and viewing occasion. We plan campaigns around these variables rather than treating China’s cinema audience as one uniform national group.
01 CITY & CATCHMENT
Prioritise the cities, districts and cinema locations most relevant to your target market.
02 CINEMA & VIEWING CONTEXT
Consider the cinema environment, surrounding commercial area and viewing occasion when selecting placements.
03 FILM & CAMPAIGN TIMING
Align campaign periods with relevant film releases, seasonal moments and audience priorities, subject to availability and approval.
Audience profiles and placement recommendations are developed for each campaign brief.
ADVERTISING FORMATS
Bring Your Campaign to Life on the Big Screen
Campaign plans are shaped around your objectives, creative assets, priority markets and available cinema inventory.
01 PRE-SHOW SCREEN ADVERTISING
Place your brand film on the cinema screen before the feature begins, using scale, sound and visual storytelling to create greater presence.
02 CINEMA ENVIRONMENT MEDIA
Extend campaign visibility through selected media opportunities in cinema lobbies and customer areas, subject to location availability.
03 BESPOKE CAMPAIGN OPPORTUNITIES
Explore tailored executions, seasonal activity and selected film-related opportunities based on campaign objectives, availability and local approval.
Availability, specifications and creative requirements vary by cinema and campaign plan.
CAMPAIGN OPPORTUNITIES
Built for Brand Moments That Deserve Attention
Cinema advertising is well suited to campaigns that benefit from visibility, emotional impact and a premium viewing environment.
BRAND LAUNCHES
Introduce your brand to Chinese audiences with a distinctive, high-impact first impression.
PRODUCT RELEASES
Build awareness around a new product, collection, destination or experience.
SEASONAL CAMPAIGNS
Connect with audiences around key holidays, travel periods and cultural moments.
ENTERTAINMENT PARTNERSHIPS
Align relevant campaigns with selected film periods, genres or audience interests, subject to availability and approval.
Particularly relevant for luxury, beauty, automotive, travel, technology, entertainment and premium consumer brands.
How It Works
From Brief to Big Screen
We make cinema advertising in China straightforward for international brands, coordinating each stage from initial planning to campaign delivery.
01
SHARE YOUR BRIEF
Tell us your objectives, target audience, priority markets, timing and indicative budget.
02
RECEIVE A CAMPAIGN PLAN
We recommend suitable cities, cinema locations, formats and campaign periods based on your brief.
03
PREPARE & APPROVE
We coordinate placement requirements, creative specifications and the local approval process.
04
LAUNCH & DELIVER
Your campaign goes live across the confirmed cinema network, supported by local coordination and delivery reporting.
WHY ABOVE
Your International Partner for China Cinema Advertising
Above Communication provides one coordinated route from campaign planning and market selection to creative adaptation, approvals and delivery.
DIRECT NETWORK ACCESS
As BBT’s official exclusive overseas representative, we provide direct access to its cinema advertising network and opportunities.
ONE POINT OF CONTACT
Work with one English-speaking partner throughout the campaign, from initial enquiry to final delivery.
CROSS-CULTURAL PLANNING
Translate your brand objectives and creative requirements into an approach suited to the Chinese market.
ON-THE-GROUND COORDINATION
Coordinate cinema selection, specifications, approvals and execution with local market support.
Navigate China with Confidence.
Frequently asked questions
START A CONVERSATION
Ready to Put Your Brand on China’s Biggest Screens?
Tell us about your objectives, priority markets and campaign timing. We’ll help you explore the right cinema advertising approach for your brand.