中国品牌出海
中国品牌出海，不只是把中文内容翻译成英文。
我们帮助中国品牌、创始人和出海团队理解海外消费者，建立当地人能理解、信任并接受的品牌表达，并通过海外社交媒体逐步建立市场影响力。立足伦敦，连接中国与英国市场。
海外市场与受众分析、跨文化品牌定位、英文 Messaging 与 Tone of Voice、海外 GTM 与 90 天测试路线。
花钱之前，先把定位想清楚。
目标市场的品类环境、竞争格局和消费者真实认知；哪些保持一致，哪些必须本地化；品牌在英文语境里“说话的方式”；用最小成本验证市场反应，再决定放大。
海外市场与受众分析
目标市场的品类环境、竞争格局和消费者真实认知。
跨文化品牌定位
哪些保持一致，哪些必须本地化。
海外 GTM 与 90 天测试路线
用最小成本验证市场反应，再决定放大。
NETWORK & COVERAGE
From Priority Cities to Nationwide Campaigns
Access cinema advertising opportunities across China, with campaign plans tailored to your target markets, audience priorities, timing and budget.
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Market-Led
Planning
Flexible
Coverage
Premium
Locations
Tailored Recommendations
Select locations based on the cities and regions most relevant to your campaign.
Plan a focused city campaign, a multi-city rollout or broader national visibility.
Reach audiences through cinemas located in key commercial and lifestyle destinations.
Receive a campaign proposal based on your objectives, audience and investment level.
Campaign Opportunities
Built for Brand Moments That Deserve Attention
Cinema advertising is especially effective when a campaign needs visibility, emotional impact and a premium environment.
Brand Launches
Introduce your brand to Chinese audiences with a high-impact first impression.
Product Releases
Build awareness around a new product, collection, destination or experience.
Seasonal Campaigns
Entertainment Partnerships
Connect with audiences around key holidays, travel periods and cultural moments.
Align relevant campaigns with selected film periods, genres or audience interests, subject to availability and approval.
Particularly relevant for luxury, beauty, automotive, travel, technology, entertainment and premium consumer brands.
How It Works
From Brief to Big Screen
We make cinema advertising in China straightforward for international brands, coordinating each stage from initial planning to campaign delivery.
1
Share Your Brief
Tell us your objectives, target audience, priority markets, timing and indicative budget.
2
Receive a Campaign Plan
We recommend suitable cities, cinema locations, formats and campaign periods based on your brief.
3
Prepare & Approve
We coordinate placement requirements, creative specifications and the local approval process.
4
Launch & Deliver
Your campaign goes live across the confirmed cinema network, supported by local coordination and delivery reporting.
WHY ABOVE
Your International Partner for China Cinema Advertising
Above Communication connects international brands with cinema media opportunities in China—combining direct market access with cross-cultural guidance and local campaign coordination.
Exclusive Overseas Representation
Access the BBT cinema advertising network through its authorised overseas representative.
One International Point of Contact
Cross-Cultural Guidance
Local Coordination
Work through a clear, English-speaking partner from initial enquiry to campaign delivery.
Translate international campaign objectives into an approach suited to the Chinese market and media environment.
Navigate cinema selection, specifications, approvals and execution with support on the ground.
Navigate China with Confidence.
Frequently asked questions
START A CONVERSATION
Ready to Put Your Brand on China’s Biggest Screens?
Tell us about your objectives, priority markets and campaign timing. We’ll help you explore the right cinema advertising approach for your brand.