CHINA MARKETING
Think Global. Connect Locally.
Grow Beyond Borders.
Integrated marketing solutions connecting international brands with Chinese consumers.
From market entry strategy and brand positioning to digital marketing, content and media, we help international brands build their presence in China and connect with Chinese-speaking consumers worldwide.
Understanding China. Connecting Consumers.
China's unique consumer behaviours, digital platforms, and cultural dynamics require
more than a one-size-fits-all marketing approach.
We combine local market insights and cross-cultural expertise to develop integrated
marketing solutions that help brands reach the right audiences and drive business
growth.
From strategy to execution, we connect every part of the marketing journey.
OUR EXPERTISE
Integrated Solutions. Tailored to Your Market.
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1. Market Entry & Marketing Strategy
Enter the market with clarity and confidence.
From market research and consumer insights to brand positioning and go-to-market planning, we help businesses develop strategies tailored to China's market dynamics.
Services:
Market Research · Consumer Insights · GTM Strategy · Brand Positioning · Cross-Cultural Marketing · Integrated Marketing Strategy
3. Social Media & Content Marketing
Create content that connects with Chinese consumers.
We develop culturally relevant content and social media strategies that help brands build awareness, engage audiences and strengthen their market presence.
Services:
Xiaohongshu (RedNote) · WeChat · Douyin · Weibo · Content Strategy & Creation · Localisation · KOL Marketing
2. Digital & Performance Marketing
Increase visibility. Reach the right audience. Drive results.
We help brands increase their digital visibility, reach target audiences and drive measurable results through search marketing, paid advertising and campaign optimisation.
Services:
Baidu Marketing · SEO · SEM · Paid Search · Paid Social · Display Advertising · Campaign Optimisation & Analytics
4. Integrated Media & Advertising
Reach your audience. Maximise your impact.
We plan and coordinate integrated advertising campaigns across digital and offline channels, helping brands connect with consumers at relevant touchpoints.
Services:
Media Strategy · Media Planning & Buying · Digital Advertising · Integrated Campaigns · China Cinema Advertising · Campaign Measurement
05. Chinese Consumer Marketing Worldwide
Reach Chinese-speaking consumers wherever they are.
We help international businesses connect with Chinese travellers, international students and local Chinese-speaking communities through culturally relevant marketing strategies and tailored campaigns.
Services:
Chinese Traveller Marketing · International Student Marketing · Chinese Consumer Engagement · Cross-Cultural Campaigns · Chinese-Language Content · Audience & Media Strategy
FEATURED CAPABILITY — CHINA CINEMA ADVERTISING
Big Screens. Bigger Opportunities.
Above Communication is the exclusive overseas reseller of one of China's largest cinema advertising networks, with access to over 5,000 cinemas nationwide.
We help international brands connect with Chinese audiences through cinema advertising, from nationwide brand campaigns to targeted media placements.
CHINA MARKETING
From Insight to Impact.
01
Discover
02
Strategise
We start by understanding your business, audience and market opportunities. From there, we develop tailored strategies, execute relevant marketing activities and optimise campaigns based on agreed objectives.
03
Activate
04
Optimise
